Marketing. AI. Growth.
Explained simply.
No fluff, no sales pitch. Just the stuff you actually want to know to grow your local business.
What is the FOUND Framework — and why does every local service business need one?
If you've spent any time on the Honeyrock website you'll have seen us talk about something called the FOUND Framework. It comes up a lot. On the homepage. On the How It Works page. In pretty much every conversation we have with a new client.
Local SEO vs regular SEO — what's the difference and why does it matter for local service businesses?
If you've ever looked into getting your business found on Google you've almost certainly come across the term SEO. Search engine optimisation. The thing that gets you up the rankings.
How much is a leaky website actually costing your local service business?
Most local service business owners think about their website in terms of what it cost to build. "I spent £800 on it three years ago. Does the job." Fair enough. Except that's the wrong way to think about it entirely.
Why being available after 5pm is now a Google ranking factor
If someone told you there was a simple change you could make to your business that would simultaneously win you more jobs and improve your Google ranking, you'd probably want to know about it.
What a properly optimised Google Business Profile actually looks like
We talk a lot about Google Business Profiles at Honeyrock. We talk about how important they are, how most businesses haven't touched theirs properly, and how fixing one can move your Google Maps ranking within weeks.
The real reason local service businesses lose leads — and it's not what you think
If you asked most local service business owners why they lose leads, they'd say something like "price" or "the customer went with someone they already knew". Sometimes that's true. But most of the time it's none of those things.
How reviews affect where you rank on Google in 2026 — and what to do about it
Ask most local service business owners what they think Google reviews are for and they'll say something like 'so customers can see we do good work.' That's true. But it's only half the story.
What 70% of Google clicks actually means for your local service business
Seventy percent. That's the share of clicks that go to the three businesses sitting at the top of Google Maps when someone searches for a local service business.
Why the best roofer isn't always the one getting the most calls
There's a roofer somewhere in your local area right now who isn't as good as you. And yet their phone is ringing more than yours.
The 5-minute Google Business Profile audit every local service business should do right now
If you've got five minutes between jobs today, this is worth doing. Most local service businesses assume their Google Business Profile is fine...
Why your roofing business isn't showing up on Google Maps — and how to fix it
You do quality work and you've built a solid reputation over the years. So why is Dave's Roofing showing up above you?